With a combined experience of over 35 years, Freydell + Torres professionals have access to the industry’s top talent, allowing us to offer the full range of agency services: from Brand Building to CRM, from planning and segmentation to creative (Web, DRTV, radio, Mail, email, Alternative), to backend and results analysis.

Our web professionals have been at the forefront of content development and SEO campaigns.

Our video production teams can handle all formats, budgets and timelines.

Our Direct Marketing specialists have vast experience with response driven campaigns in various, languages and test scenarios.

Having taught at leading educational institutions, we can train your staff in understanding the Diversity markets’s landscape and dynamics through our seminars.

Our offering is unambiguous: Multinational agency service at local agency rates.

Our philosophy, and yes we do have a philosophy is Marca Directa, an insights-based, flexible, targeted, technology-driven strategic approach that delivers a brand message while managing a customer base.

Marca Directa is insight-based because consumers today are more complex than ever before and the forces that drive them must be interpreted.

Its flexibility responds to the monumental maze of media venues available to consumers. Myriad choices demand, at times, to speak in a broad voice, using the lowest common denominator. At other times, it requires targeted and highly sp messaging.

Targeting is embedded into this strategic approach and it responds to the need to deliver advertising communications where and when the potential customer can best receive them – a strategic process that demands testing approaches, measuring efforts and rolling out learnings.

Out of the understanding that regular users are better for business than one-time “triers” and loyal users become a key brand asset, Marca Directa works to promote consumers along the loyalty continuum, earning their trust and maintaining to build and nurture a relationship with them.

When we say consumers are savvier than ever before, we look at the interplay of forces in the market place: a proliferation of products of similar quality, the deafening din of advertising messages, the increasing complexity of the media landscape. For consumers, this choices breed power. Translated into brand relationships, this power means that Brand Loyalty must be earned.

Marca Directa is a philosophy, a strategic framework that links attitudes and behavior: Drs Freud and Skinner. With one foot on traditional brand advertising, Marca Directa creates an emotional bond with the consumer based on trust. With the other on traditional Direct Marketing, it tests, targets and measures, with the continuous goal to improve.