AARP – TAX AIDE – TV and Web Spot

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In this tax season, FTDiversity wrote and produced this TV/Web spot for AARP. We combine Direct Response strategies and tactics with a Brand awareness feel into it. In addition, we highlighted the likeness of James Brown – commonly called “J.B.” JB is the host of The NFL Today on CBS and Inside the NFL on [...]

Web: Chris Gardner Mentoring Minutes

Produced by FTDiversity.com

Chris Gardner, best-selling author & the inspiration for the award-winning movie The Pursuit of Happyness, starring Will Smith, is sharing a series of 44 “Mentoring Minutes” through AARP to help you pursue your own authentic happyness.




Chris will be monitoring and responding to comments, so please leave a message for him.




More info at www.aarp.org/chrisgardner

AARP Webcasts: Martina’s Tips

Martina for AARP, at FTdiversity.com

Martina has been named “Tour Player of the Year” by the Women’s Tennis Association, “Female Athlete of the Year” by the Associated Press, and one of the “Top 40 Athletes of All Time” by Sports Illustrated. An AARP Ambassador since 2008, Martina’s Tips, a series of webcasts, are a favorite stop for health enthusiasts.

AARP Webcasts: Chris Gardner

Chris Gardner AARP Ambassador at FTDiversity.com

Chris Gardner AARP’s Ambassador of Pursuit and Happyness, is a best-selling author and the inspiration for the award-winning movie The Pursuit of Happyness, starring Will Smith. In his early years, Gardner overcame a troubled home life, severe poverty and even a period of homelessness to ultimately pursue a successful career in financial services. Today, he [...]

AARP Webcasts: JB’s Tips

James Brown's tips for AARP at FTDiversity.com

AARP Community Ambassador James Brown, or “JB” to millions of sports fans, is pairing up with AARP to educate Americans on the importance of community service and to encourage them to make a difference by living life to the fullest. From the joys of grand parenting, to the humbling experiences stemming from caring for an older parent, JB’s experiences are filled with compassion and well respected in all communities.

AARP Webcasts: Ana Escobedo Cabral

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As the Family Finance Ambassador for AARP, Ana Escobedo Cabral provides practical advice to AARP’s members and all Americans 50+ on everyday saving tips, budgeting and tools for achieving financial security. Cabral will share practical financial advice and her personal experiences about ways people can improve their family’s financial future. This information will be communicated [...]

AARP Webcasts: Jorge’s Tips

Jorge Ramos at FTdiversity.com

Well-respected Spanish-language sportscaster, Jorge Ramos became an AARP Ambassador in 2008. His message has focused on health, fitness and enjoyment, providing AARP members with information on the importance of living an active and healthy life. “A lifestyle that includes exercise and a balanced diet plays such an important role in ensuring that we remain healthy [...]

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