In this tax season, FTDiversity wrote and produced this TV/Web spot for AARP. We combine Direct Response strategies and tactics with a Brand awareness feel into it. In addition, we highlighted the likeness of James Brown – commonly called “J.B.” JB is the host of The NFL Today on CBS and Inside the NFL on [...]
Often times, General Market agencies lack the resources and budgets to develop Hispanic campaigns. Part of the FTDiversity model includes partnering with those agencies to assist in developing such campaigns. The Virgin Mobile spots below are an example of such collaboration. The Hispanic strategy was crafted and executed by FTDiversity, maintaining elements of synergy with [...]
Posted in Above the Fold, News, TV 
Tags: Advertising, Bilingual, Freydell+Torres Diversity, FTDiversity, Mobile Advertising, TV, US Latinos, Virgin Mobile 
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Catholic Relief Services is the official international humanitarian agency of the Catholic community in the United States. The mission is to alleviate suffering and provide assistance to people in need in more than 100 countries, without regard to race, religion or nationality. The Latino population in the United States from 1990 to 2008 has helped the Catholic Church maintain its position as the nation’s largest religious tradition as, the influx of nine million Latino Catholics accounted for most of the 11 million additions to the US Catholic population and, as a result, Latinos comprised 32 percent of all US Catholics in 2008 compared to 20 percent in 1990.
The calling card market is highly competitive, quick changing, with an ongoing launch of products, names, rates, offers. Shelf life is short for most products, as savvy shoppers seek better deals. IDT, a leading card provider, engaged FTDiversity for a number of product launches in various markets. Working against time, with limited budgets, our teams created hard-impacting, highly successful campaigns for some of the products below. Most spots had a range of versions, as per the needs of the various markets.
FTDiversity team members have broad experience as part of multinational agencies, in the US, Latin America and Europe.
AARP television Direct Response commercial for the Puerto Rico and US markets. They each featured a personality, Silverio Pérez for Puerto Rico, Cristina Saralegui for the US Hispanics. The marketing objectives were quite different. For the US, the pressing need was educating about the benefits of joining a membership organization. For Puerto Rico, on the [...]
Posted in Above the Fold, TV Tags: Cristina Saralegui, Direct Response TV, Silverio Pérez No Comments »
Often times, General Market agencies lack the resources and budgets to develop Hispanic campaigns. Part of the FTDiversity model includes partnering with those agencies to assist in developing such campaigns. The Road Runner spot below is an example of such collaboration. The Hispanic strategy was crafted and executed by FTDiversity, maintaining elements of synergy with [...]
