Finally, a decade ago, one institution, the Museum of Fine Arts, Houston, decided to tackle that problem by creating a digital database dedicated to preserving art-related ephemera — the letters, the clips, everything — from the Latin American world. Now, after years of planning and research, the database is up and running. It’s called “Documents [...]
“The Time magazine cover story “Yo Decido. Why Latinos will pick the next President” might seem shocking to some, but according to at least one well-respected political consultant, Latinos have already picked one president: W. In a panel discussion addressing this very same question during last fall’s Advertising Week, Lionel Sosa, a longtime Republican consultant who has worked [...]
OP ED Piece published 1/12/2012 in the New York Times. By Dowell Myers, professor in the Price School of Public Policy at the University of Southern California, and author of “Immigrants and Boomers.” THE immigration crisis that has roiled American politics for decades has faded into history. Illegal immigration is shrinking to a trickle, if that, [...]
“Pundits have been quick to use Iowa as a 2012 crystal ball. But, among the things that the results of Tuesday night’s caucuses cannot predict is how Latino voters perceive the Republican hopefuls. The same will be true of the following primaries in New Hampshire and South Carolina, as none of the first three states [...]
“Sofia Vergara shamelessly plugged her new clothing and accessory line at Kmart when Conan O’Brien complemented her on her dress. But who wouldn’t, right? Then, O’Brien asked Sofia about her 20-year-old son. People confuse her son for her brother and Sofia loves it.” From DM2Hispanics
Created by: MBA Online found at JRMarketing report
(CNN) — The growing Hispanic population in the United States has reached a new milestone, topping 50 million, or 16.3% of the nation, officially solidifying its position as the country’s second-largest group, U.S. Census Bureau officials said Thursday. “Overall, we’ve learned that our nation’s population has become more racially and ethnically diverse over the past [...]
In this tax season, FTDiversity wrote and produced this TV/Web spot for AARP. We combine Direct Response strategies and tactics with a Brand awareness feel into it. In addition, we highlighted the likeness of James Brown – commonly called “J.B.” JB is the host of The NFL Today on CBS and Inside the NFL on [...]
Often times, General Market agencies lack the resources and budgets to develop Hispanic campaigns. Part of the FTDiversity model includes partnering with those agencies to assist in developing such campaigns. The Virgin Mobile spots below are an example of such collaboration. The Hispanic strategy was crafted and executed by FTDiversity, maintaining elements of synergy with [...]
Posted in Above the Fold, News, TV 
Tags: Advertising, Bilingual, Freydell+Torres Diversity, FTDiversity, Mobile Advertising, TV, US Latinos, Virgin Mobile 
No Comments »In an era of increased immigration and multi-racial marriage, more mixed-heritage Americans are coming of age than ever before. But what makes this generation of bi-racial babies particularly unique, according to the New York Times, is that they are identifying as bi-racial (unlike previous generations) instead of identifying with one race or the other. “I [...]
Posted in News Tags: America, Bi-racial, Census, Demographic Changes, Multi racial, Race No Comments »
