Campaign launched in 2005 seeking to gain and retain a foothold in the Hispanic markets by recruiting new members and renewing existing memberships. Campaign also sought to raise awareness levels, found to be substantially lower than in the General Market. A Multi-channel Brand Direct was launched leveraging the iconic power of television personality Cristina Saralegui. A [...]

The calling card market is highly competitive and extremely quick-paced where a product’s shell life could be defined in months. Two forces drive calling cards marketing efforts: the speed with which products come to market; and a host of unscrupulous vendors who rip off consumers by shaving the amount of minutes delivered with each product. [...]

Catholic Relief Services (CRS), the official charity of the US Conference of Catholic Bishops launched in 2005 a Hispanic outreach program to meet the growing importance of Latinos in the US Catholic community. The following figures tell it all: Latinos account 32 percent of the 68 million strong Church membership and almost 90 percent of [...]

In the fall of 2009, AARP explored the possibility of developing advertising to help improve perceptions of Hispanics in the U.S. The overall objective of the research is to identify themes that resonate with non-Hispanics and Hispanics in terms of creating a more positive perception of Hispanics in the U.S. • Explore overall perceptions, both [...]