The start of Freydell + Torres Diversity can be traced to the Winter of 1994 at New York University. Humberto Freydell and Carlos F. Torres, both immigrants, passionate about marketing, started collaborating in a school projects. Great team work led to a joint collaboration that evolved into a full-fledged partnership that took them to various multinational agencies and some of the world’s most active accounts in the USA, Latin America and Europe.

In 2004, after a decade of working together, they saw in the diversity markets a great opportunity for the years of experience acquired during their days in the multinational agencies. They decided to set up their own shop, Directo Hispano, in 2004, which evolved into Freydell + Torres Diversity.

Humberto and Carlos were also the creators of serenata4u, the personalized virtual serenade service that has brought a bit of happiness to romantics the world over. And are also the sponsors of El Molino Online, a news and lifestyle blog.